Picture it: You walk into a store, and instead of silence (or worse, awkward radio commercials from a competitor), you’re greeted with the perfect background music. The vibe is just right. You feel more relaxed, you’re likely to linger a little longer, and that scarf you weren’t planning on buying? Well, now it’s somehow in your basket.

That’s not just a coincidence! A whopping 84% of shoppers say their experience is better thanks to the background music playing. But before you rush to throw together a playlist, there are some things to consider.

 Creating Your Own Playlist? Think Again.

 We get it—you’re proud of your personal Spotify selections. But when it comes to retail audio, you need to think like a customer, not like someone queuing up their workout playlist. Your customers have diverse tastes, and creating a one-size-fits-all playlist that appeals to everyone is tricky. Throw in the potential for copyright violations, and suddenly DIY-ing your music strategy doesn’t seem so simple.

 Not to mention, if you’re playing the radio, there’s always the cringe-worthy moment when your competitor’s ad comes blaring through the speakers, directly to your customers’ ears. That’s no good!

 This is Where We Come In

 We’re the audio experts, here to save you from awkward song choices, copyright headaches, and uninvited competitor ads. Our team can craft the perfect mix of background music that suits your brand and keeps customers engaged in-store, enhancing their experience while boosting sales.

 But it doesn’t stop there. Alongside background music, we offer messaging on hold (or as we like to call it, Telehold) and custom voiceovers to help you create a consistent audio experience across all touchpoints. You get a seamless, professional vibe whether customers are shopping in your store or waiting on hold.

 The Power of a Professional Voiceover

 Why stop at music when you can also use professionally recorded in-store announcements to engage and inform your shoppers? Whether it’s a sales event, a new product arrival, or just a friendly reminder that you’re the best in town, well-timed announcements can make a huge impact. Our producers work with you to create custom voiceovers that feel on-brand and connect with your audience.

 Get It Right the First Time

Let us handle the complexities of audio marketing so you can focus on what you do best—running your business! With our team of audio pros, you’ll get custom retail audio that’s tailored to your specific needs. Whether it’s upbeat tunes, engaging in-store announcements, or on-brand messaging on hold, we’ve got your audio needs covered.

Want to learn more about how our background music and other audio services can work for you? Contact us, we’d love to connect.

 Wrap-Up

 Don’t let poorly chosen tunes or competitor ads sabotage your in-store vibe. Let the audio experts’ step in and craft the perfect blend of music, announcements, and messaging for your business. It’s a small investment that makes a big impact—just ask the 84% of shoppers who say music makes their experience better.

After all, music might just be the thing that turns a casual browser into your next loyal customer.